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Why Are Puffer Jackets So Popular?

Why Are Puffer Jackets So Popular?

Puffer coats are popular among urban hip-hop and grunge-wear fashion aesthetics. Find out why puffer jackets are so popular.

UPDATED Oct. 20, 2023 (original post date Sept. 26, 2022).

Puffer jackets -- AKA puffy coat, bubble coat, quilted puffers and puffy down coats -- are more popular than ever this season. How do we know? They've been flying off our shelves faster than ever, and our internet sleuths tell us that searches for "big puffy jackets" has more than doubled year over year! 

Why are puffer jackets so popular? Puffer coats are drip for styling on the street.

  • Puffer coats are warm AF.
  • Big puffy jackets look great on every body type.
  • They look great with streetwear, hip-hop, rocker and grunge fashion aesthetics.
  • Puffers can be layered over suits, hoodies and dresses.

What Is a Puffy Jacket?

Puffer jacket definition: A lightweight, usually waist-length coat filled with soft stuffing and stitched in sections to create a quilted, "puffy" look. The mainstream fashion world refers to them as quilted jackets or bubble jackets, but the bottom line is whatever you call them, a puffer is your premiere coat for looking dope af.

Puffer jackets feature a signature quilted design, creating an inflated look between the stitching. They are filled with insulated fibers like down feathers or synthetic fibers, which keep you warm and comfortable on cold winter days. Think Eddie Bauer, one of the first puffer jacket designers who spent hours and hours outside in colder than cold temps. That guy started a fashion staple piece icon that still lives strong today. Who knew the puffer coat trend would take it to the streets!

Quilted puffer jackets

We know: You hear the word "quilt" and you think of the big blanket on grandma's couch. Quilted puffers borrow from grandma's style but with a hip-hop vibe. Just like a quilt, the quilted puffer has stitched sections that form pockets of stuffing. Not only does it create a dope look, but it lends itself to an idea jacket for snow sports, thanks to super flexibility and warmth.  

History of the puffy coat

Unlike denim, leather, and wool coats, puffers are lightweight and great for layering. Although the puffer coats phenomenon exploded a whole new rapper-style scene in the 90s, they actually have roots all the way back to the 30s. Damn! That’s some long-lasting style.

The puffy coat enjoyed 15 minutes of fame in the mid-1990s in a classic episode of "Seinfeld," when George wore a huge puffer coat, that, of course, drew heckles from his friends (and caused a disaster in a liquor store). Who knew George Costanza would be a trendsetter?

Why are puffer jackets so warm?

Through the years, puffers have kept generations of folks warm in extreme temperatures. Today, puffer jackets have evolved into a really cool streetwear must-have. Oversized styles, vibrant colors, loud graphics, and elevated silhouettes top the outerwear charts. A-lister celebrities, rap royalty, and sexy supermodels are all sporting the puffer piece. There are everyday mainstream puffer coats and then there are streetwear rocking puffer coats. But it's the true blue rock-and-roller graphics and color combos that turn up the volume on this one-of-a-kind style.

Rockstar Original keeps close designer dibs on the puffer coat trend. A lightweight puffer is all about urban casual with hip hop aesthetic. Our designs keep you warm and looking hot! With features like long and short lengths, detachable faux fur lined hoods, zip-close pockets, elastic ribbed wrist cuffs, and durable zipper closures, you’ll find a look that works perfectly for you.

Puffer jacket vs down jacket: What's the diff?

Down refers to fluffly insulation that comes from geese and ducks. It's lightweight and compresses easily. So, it keeps you warm without adding a lot of weight. However, many modern synthetic down fills are lightweight, water resistant and just as effective as real down.  

Puffer jacket filling can be 100% organic, 100% synthetic or a blend of both. Some puffer jackets are filled with down, some are filled with synthetic down, and some are filled with a natural and synthetic blend. For the material details of RSO's puffer jackets, read the Product Details for individual product listings. 

Here’s what's trending:

Types of Puffer Coats for Men and Women

Here's a deeper look at RSO's types of puffer jackets for men and women.

Funky Puffer Jacket

It's all about the graphics when it comes to puffer coats with paint splatters. Our Curry 2.0 Puffer Jacket is anything but basic. Splatter paint-inspired graphics and bright ombre fabric will heat any winter street scene. The removable hood with faux fur provides options. The front features the Rockstar Original logo, custom paint detailing, and the back has the message, “Stop following me,” to add to the allure. Pair with your favorite patchwork jeans and kicks and you're good to go this season.

Mid-Length Metallic Bubble Coats

The dope mid-length puffer coat is pure perfection. The metallic sheen is the new puffer go-to color this year. Mid-length provides dramatic warmth and style, and enough room for layering with your favorite hoodie. The removable hood offers options. For freezing or bad hair days, a beanie hat is a perfect add-on underneath. Take the hood completely off for a reversed leveled up look. Top it off with a matching trucker hat or bucket hat.

Cropped Puffers For Her

Our L.A. designers wanted to create a dressy puffer coat that blended streetwear edge with puffer-coat warmth. The result? The cropped puffer. These cute cropped puffer coats and vests are meant to be layered. They are made from the same high quality materials as our men's and women's puffer jackets, but with a twist. The hem stops above the waist, hence the "cropped" effect. 

RSO: Your Best Name Brand Puffers

Rockstar Original's logoed puffer jackets for men and women are the best name brand puffy coats you'll find. Why? Our designer jackets don't come with hefty designer price tags. You'll find budget-friendly puffers that include all the quality you expect and deserve. 

  • Detachable hoods* 
  • Durable zip-close pockets
  • Quilted insulation for added warmth
  • Ribbed cuffs for comfort and protection against the elements
  • Water-repellent polyester
  • Embroidered name-brand logos
  • Custom graphics

*The removable hood gives you a two-for-one styling. 

How much is a puffer jacket?

The best puffer jackets run between $100 and $250. You'll find cheap versions for under $100, including from some fast-fashion sites for as low as $25. Buyer beware; you'll get what you pay for. You'll also find luxury puffers upwards of $1,000. Buyer beware: you probably won't get what you pay for.


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